How to Create Amazon Seller Account — India
Complete guide to selling on Amazon India — registration, FBA (Fulfilled by Amazon), referral fees, product listing, Amazon PPC Ads, and strategies to build a ₹1–10L/month Amazon business from home.
Amazon India gives you access to 30+ crore customers who trust the platform and are willing to pay premium prices. With FBA (Fulfilled by Amazon), Amazon stores, packs, and ships your products — you just send inventory to their warehouse. This guide covers everything from registration to your first ₹1 lakh in sales.
- ✅ Amazon stores your products
- ✅ Amazon packs & ships orders
- ✅ Prime badge = more sales
- ✅ Amazon handles returns
- ✅ Faster delivery (1–2 days)
- ⚠️ Storage fees (₹15–40/unit/month)
- ⚠️ Need to send inventory to warehouse
- 💡 Best for: high-volume products
- ✅ No storage fees
- ✅ Full control over packaging
- ✅ Lower fees overall
- ✅ Easy Ship: Amazon picks up from you
- ⚠️ No Prime badge
- ⚠️ You handle packaging
- ⚠️ Slower delivery (3–5 days)
- 💡 Best for: beginners, low volume
| Category | Referral Fee | Closing Fee |
|---|---|---|
| Electronics & Accessories | 6–12% | ₹5–30 |
| Fashion & Clothing | 17–20% | ₹15–30 |
| Home & Kitchen | 12–15% | ₹10–30 |
| Beauty & Health | 8–12% | ₹10–20 |
| Books | 10–15% | ₹5–15 |
| Grocery & Gourmet | 8–15% | ₹5–20 |
Amazon fees are higher than Flipkart/Meesho, but Amazon customers pay premium prices and have higher trust. The higher commission is offset by better conversion rates and willingness to pay more.
Frequently Asked Questions
Account creation is free. Amazon charges a monthly subscription: Individual plan (free, ₹99/order sold) or Professional plan (₹499/month, no per-order fee). Start with Individual plan, switch to Professional after 30+ orders/month.
FBA = Fulfilled by Amazon. You send products to Amazon's warehouse, they store, pack, and ship orders. Products get Prime badge (faster delivery, more visibility). Use FBA for your top 5–10 products. Use Easy Ship for the rest.
Document submission: 10 minutes. Video verification: scheduled within 3–5 days. Total activation: 3–7 days. The video call is a 5-minute identity check — show your PAN card and face on camera. Once done, account is active within 24 hours.
Yes! You can sell unbranded or generic products. However, having a brand (registered trademark) gives you access to Amazon Brand Registry — enhanced listings, A+ content, and protection against counterfeiters. Register your brand on ipindia.gov.in (₹4,500 fee).
Amazon has higher fees (6–20%) but customers pay premium prices. Flipkart has lower fees (5–15%) but more price-sensitive customers. For electronics: Amazon is better. For fashion: Flipkart is better. For maximum income: sell on both simultaneously.
New sellers: ₹30K–1L/month (first 3 months). Established sellers: ₹1–5L/month. Top sellers: ₹10–50L/month. Amazon rewards consistency — sellers with good ratings, fast shipping, and competitive pricing get more visibility over time.